Longueil, QUEBEC (June 12, 2009) — Author and well-known Food Network™ Chef Kathleen Daelemans will represent the Federation of Quebec Maple Syrup Producers (FPAQ) as the U.S. campaign spokesperson. As the face of the campaign, Daelemans will pen a “Monthly Mouthful” newsletter, featuring her original maple syrup recipes on the new U.S. website, www.purecanadamaple.com. Quebec produces approximately 80% of the world’s maple syrup, and the Federation is comprised of 7,400 maple businesses throughout the province.
Best known for her cookbooks and television shows about healthful eating, Daelemans will educate the American market on the lesser-known nutritional benefits of pure maple syrup.
“Quebec maple syrup is a healthful alternative sweetener that has potential far beyond a breakfast topping,” Daelemans stated. “I hope to increase awareness of the product’s versatility and great nutritional value.”
Many Americans are unaware that maple syrup contains fewer calories than corn syrup and honey and is naturally enriched with various beneficial amino acids, minerals, vitamins and antioxidants.
Daelemans will also illustrate the versatility of maple syrup for the American market by demonstrating simple substitutions for other sweeteners in her cooking and baking.
“If you’re just using maple syrup as a topping for your pancakes, you’re missing out on the complexity and beauty of this natural product,” said Daelemans. “It can be used in desserts and baked goods, to sweeten tea, coffee and cocktails, or as an ingredient in meat rubs or barbeque sauces.”
Maple syrup can easily be substituted cup-for-cup for sugar by reducing the quantity of liquid ingredients in the recipe (water, milk, juice) by a quarter of a cup. Maple syrup can also serve as a one-to-one substitution for other liquid sweeteners, such as honey, molasses and corn syrup.
About Kathleen Daelemans
Named one of the country’s “Top Ten Rising Star Chefs” by Esquire magazine, Daelemans’ recipes have been showcased in respected food and wine journals including Bon Appétit, Wine Spectator and Gourmet. When it comes to healthy cooking and eating, Daelemans is her own best advertisement having lost 75 pounds with her new regional cuisine for the Hawaiin five-star resort and spa, The Grand Wailea. In addition to regular appearances on NBC’s Today Show, Daelemans hosted a weekly Food Network show, Cooking Thin with Kathleen Daelemans for three seasons. Daelemans has also appeared on hundreds of television and radio shows including Oprah, NBC’s Dateline, and CNN Headline News and is the author of three award-winning cookbooks, including The New York Times best-selling cookbook, Cooking Thin with Chef Kathleen: 200 Easy Recipes for Healthy Weight Loss (Houghton Mifflin, 2001).
About the Federation
The Federation of Quebec Maple Syrup Producers was founded in 1966 with the mission of defending and promoting the economic, social and moral interests of its 7,400 maple businesses. These men and women are working together to collectively market their products. The quality of their work and their products has made Quebec the producer of close to 80% of today’s global maple syrup output.
To learn more about Kathleen and the Federation, please visit www.purecanadamaple.com.
