Maple: A winning teammate!

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January 16th, 2014

Maple: A Winning Teammate!

ariane-lavigne-2013NEW YORK — November 26, 2013 — One of the best sources of natural sugar for athletes, aiding in their training, performance and recovery, flows from our very own trees. As part of its Fueled by nature™ program, Quebec Maple Products has teamed up with international athlete and nutritionist Ariane Lavigne and they are now working together toward the snowboarder’s Olympic dream.

A member of the Canadian snowboarding team since 2009, specializing in alpine events, and a nutritionist for the Montreal firm Vivai: experts en nutrition, Ariane Lavigne is the first athlete partner of Quebec Maple Products’ Fueled by nature™ program, which is aimed at athletes.

Ariane is originally from Lac-Supérieur in the Laurentians and is proud to work with maple products as she prepares for Sochi 2014. “While looking for partnerships, I wanted a partner that shared my values. As a nutritionist, I understand the importance of nutrition for performance and I really believe in the benefits maple provides for athletes. It’s a perfect match!” says Ariane, who took Bronze in the last World Cup in Russia while competing on the future Olympic piste.

The program highlights the benefits that maple can provide when integrated into athletes’ diets. “Research has showed that maple contains beneficial compounds for athletes,” says Geneviève Béland, Director of Promotion and Market Development for the Federation of Quebec Maple Syrup Producers. “This unrefined sugar contains all the nutrients that are essential to the growth and survival of the tree. It is easily metabolized and is made with passion by producers from Quebec! In short, it is the number one natural energy source for athletes. Teaming up with an athlete on the world circuit is a natural partnership for us.”

The glucose in maple syrup is used by muscles and the brain as an energy source. But it is the abundance of vitamins and minerals in maple syrup that makes it stand out from other natural sugars by offering much more than a simple source of energy. In addition, maple syrup contains 54 polyphenols. They help to reduce oxidative stress from free radicals produced during intense physical activity.

As a standard bearer for maple around the world, Ariane hopes that her own athletic achievements will demonstrate the performance boosts that this nutritious and local food can provide. “I can qualify for the 2014 Olympic Games. I am training really well and I’m very hopeful for the selections in January,” explains Ariane, who holds a diploma in sports nutrition from the International Olympic Committee.

“Because of the benefits of maple products and how readily available they are, they now form an integral part of my diet. Before training, they provide a source of natural carbohydrates. During training, the simple carbohydrates metabolize quickly. And after training, maple is a source of manganese and zinc, both of which help with muscle recovery. You couldn’t ask for more!”

 

About the Federation of Quebec Maple Syrup Producers

Founded in 1966, the Federation of Quebec Maple Syrup Producers is driven by its mission to defend and promote the economic, social and moral interests of 7,300 Quebec maple syrup businesses and to develop initiatives to collectively market their products. The quality work of these maple producers has made Quebec the proud source of 75% of the world’s maple syrup.

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For more information:

Kelsey Mohring

804.675.8197

Kelsey.Mohring@PadillaCRT.com

 

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